Moodboard: Korea Inspired
The colors and lines of the bags are inspired by Korean traditional costumes, called Han-Bok, 한복, which is characterized by vibrant colors and simple lines. The double Y design is inspired by the lines from the Korean flag, which has significant meaning — it means harmony and balance. The design is simple and clean, but timeless.
Sketching is a fundamental part of the design process. KACYYOM design process begins here because this is one of the first steps visualizing a particular user experience and illustrating functionality. Researching and sketching comes in hand in hand. The initial ideas start building up through research process.